Portas Deutschland Folien GmbH & Co. Fabrikations KG
More than 200 websites and a central CRM for PORTAS
Industry: Trades & renovation
PORTAS is a network of renovation and modernisation specialists in Germany, Austria, Switzerland and other European countries. We developed the brand websites for six countries, from portas.de to portas.be. We also built more than 200 websites for the franchise businesses in the same countries and languages. Content maintained centrally appears on every partner website, while each business manages its own sections. The design guidelines are always followed. Leads from every system go into a central CRM with web analytics, which we also developed. It has a separate level for the franchise managers and is connected to Google Ads, Meta Ads and other online marketing channels.
Result
The partner websites combine centrally maintained content that appears on all of them with sections each business manages itself. The system makes sure the design guidelines are always followed. Leads from every website and system come together in the central CRM, with web analytics and a separate level for the franchise managers. The links to Google Ads, Meta Ads and other channels let campaigns be targeted.
Websites, CMS and CRM are a proprietary development on Microsoft® .NET and run on desktops, tablets and phones. cloudshift® handles the technical operation.
How it all connects
More than 200 websites, six countries, one CRM
- Online marketing: Google Ads, Meta Ads, Other channels
- CMS: Central content, published on every website
- 6 PORTAS websites: portas.de, portas.at, portas.ch, portas.nl, portas.fr, portas.be
- 200+ Franchise partner websites. In six countries and languages. Own sections for each business
- Central CRM: Leads from every system, Web analytics
- Level for the franchise managers
- Targeted campaigns
We developed all of it: the websites, the CRM, the level for the franchise managers and the links to the ad channels.
Own development on Microsoft® .NET, operated by cloudshift®.
Partners edit their own content
Every PORTAS franchise business maintains the content it is responsible for, such as appointments and events.
The interface is so easy to understand that users needed no training.
Questions about this project or a new one
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