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Convecto

UX research

Before anything is built, users show you where it sticks.

Three colleagues conferring over layouts and a laptop at a worktable

What it is about

In the project room, everyone quickly agrees on how customers use the website. In the usability test, they miss the button, do not know the technical term and give up on page three of the form. We watch your users carry out real tasks, ask follow-up questions where needed and turn what we see into a prioritised list of changes.

What’s included

  1. 01

    Usability testing

    Users complete tasks on your website, app or prototype while we observe and ask questions, in person or over video.

  2. 02

    Interviews

    Conversations about habits, expectations and frustrations before a concept exists.

  3. 03

    Surveys

    Online surveys when you need many voices, for example before a relaunch.

  4. 04

    Existing data

    Search terms, support tickets and analytics show where users look and where they fail.

What you get

Decisions with evidence

Debates about taste end, because recordings show what happened.

Fewer expensive fixes

Problems surface in the prototype. After launch, every change costs development time.

Work

Projects where we did exactly this

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All services in Brand & customer experience