Decisions based on figures
You know which page brings enquiries and which campaign costs money without delivering.
Analytics & conversion optimisation
More enquiries from the same visitors.
What it is about
Visitor numbers tell you little until you know how many of those visitors enquire, order or sign up, and where the rest leave. We set up measurement that answers those questions and respects your visitors’ consent. Then we try out changes in A/B tests and keep the version that converts better.
What’s included
- 01
Measurement plan
Which goals we measure, with which tool and who receives the figures.
- 02
Tracking and consent
Analytics and consent management, set up in agreement with your data protection adviser.
- 03
Dashboards
Your main figures on one page, readable for the management team too.
- 04
Drop-off analysis
Funnels, heatmaps and session recordings show where prospects leave.
- 05
A/B testing
Versions of forms, copy and page layout compared directly with real visitors.
What you get
More conversions, step by step
Every change that proves itself in a test stays. That way you raise the number of enquiries without spending more on reach.
Work
