China Airlines is the national airline of Taiwan, flying 85 aircraft to more than 100 destinations. We developed the airline's corporate design further for its digital channels in Europe. We then wrote a content and technology concept for the websites and built them on our own content management system for Germany, Austria, Italy and the Netherlands. Passengers were to find everything with fewer clicks and book flights faster. Online bookings then rose by about 30%.
Services
- Analytics & conversion optimisation
- Brand identity
- cloudshift® Experience Framework
- Concept
- Content
- Corporate websites
- Customer journey & service design
- Hosting & cloud
- Microsoft® .NET
- Support & maintenance
- Systems integration
- UX research
- UX/UI design
Result
We developed the corporate design further for the digital channels in Europe and turned it into a concept for content and technology. The websites for four markets run on our own content management system. The China Airlines booking engine is built directly into the sites, which keeps the purchasing process simple.
Users maintain content and offers themselves in the CMS. We keep developing the framework, and cloudshift® handles the technical operation.
After an RFP throughout Europe, we made the conscious decision to go with a smaller agency with international experience. Convecto perfectly combines industry knowledge with design, technology, and online marketing.
Questions about this project or a new one
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