Recognisable everywhere
Website, proposal, trade-fair stand and job ad look like the same company, even when different teams and suppliers produce them.
Brand identity
An identity people recognise before they read the logo.
What it is about
Customers recognise a company by its colours, type, imagery and tone of voice, often before they read the name. We derive these elements from your positioning and test them where they have to hold up: on a phone screen, in the annual report, on the trade-fair stand and in the slide master your sales team opens every day.
What’s included
- 01
Logo and wordmark
We design marks that work as a 16-pixel favicon and five metres wide on the front of a building.
- 02
Colour and typography
A colour system with accessible contrast, and typefaces licensed for web, print and Office.
- 03
Imagery and layout grid
Rules for photography, illustration and layout, so that a brochure and a social post match even when different teams make them.
- 04
Everyday templates
PowerPoint® masters, Word® templates, email signatures and social formats your team can use without design software.
- 05
Brand guidelines
A rulebook that shows what is allowed and why, available as a digital brand portal instead of a PDF if you prefer.
What you get
Less back and forth
Anyone who needs a flyer or a presentation takes the template instead of asking the marketing team.
Work
