Skip to content
Convecto
Lime van with the Pepp logo and the slogan “Große Schritte. Klare Köpfe.” against a field grey background

Pepp internationale Möbelspedition GmbH

New brand identity

Industry: Logistics & removals

All projectsScroll

Pepp internationale Möbelspedition GmbH is an international removals company with sites in Heusenstamm and in Hattersheim at Frankfurt Airport. Besides home and office moves, Pepp stores furniture and containers, fits kitchens and supplies site, sanitary and storage containers. The old logo looked like a quick sketch. We redrew it and built the brand identity around it: colours, typefaces, imagery, a layout grid and key visuals.

Services

The old Pepp logo in grey, quickly sketched lettering
The new Pepp logo in black, reconstructed on a grid
BeforeAfter

Result

The basic shapes of the logo stayed. What is new is a grid that fixes every line: all angles are multiples of 11.25 degrees, a quarter of 45. Lime and field grey became the brand colours, with Whyte Inktrap for headlines, Inter for text and a grid of 9 × 9 modules for every printed piece.

The key visuals take the weight out of moving house. One poster reads “Großer Umzug? Kein Drama” (big move, no drama), another “Groß gedacht. Noch größer gelagert.” (thinking big, storing bigger). The photos show where the move ends rather than the chaos before it: bright, tidy rooms with just enough moving boxes to suggest a fresh start.

Construction grid of the Pepp logo with guide lines and an angle diagram in steps of 11.25 degrees

Brand colours

  • LimePANTONE 387 C#DCFA2ERGB 220 250 46
  • Field greyPANTONE 5477 C#3E6259RGB 62 98 89
  • Taupe greyPANTONE Cool Gray 7 C#989898RGB 152 152 152
  • Anti-flash whitePANTONE Cool Gray 1 C#EFEFEFRGB 239 239 239
  • White#FFFFFFRGB 255 255 255
  • BlackPANTONE Black 6 C#000000RGB 0 0 0
The Pepp typefaces on field grey: a large “Aa” in Whyte Inktrap on the left, with Whyte Inktrap, Whyte Bold and Inter samples on the right and three buttons in Suisse Int’l below.

Everything’s moving, except the stress.

Billboard on a concrete wall with four Pepp posters, including “Groß gedacht. Noch größer gelagert.” and “Kein Drama”
Three flags on poles, two in lime and one in white, reading “Alles ist in Bewegung.” and “Groß gedacht. Noch größer gelagert.”
Stacked Pepp business cards with lime edges and the logo on the back
Moving box with two Pepp packing tapes, one lime and one white, both carrying the logo and web address
Pepp signpost on a wooden post, the lime sign reading “Containers 250 mts.” with an arrow
Pepp letterhead lying at an angle on a table, with a business card with a lime border on top
Lime container with the Pepp logo and the slogan “Große Schritte. Klare Köpfe.” hanging from a crane hook
Container storage highlighted on the Pepp website, on a laptop on a concrete plinth

Questions about this project or a new one

More than 900 projects since 2000. Room for one more.

Send us an email or give us a call. A few sentences about your plans are enough to start with.

Portrait of Julian M. Flockton

Julian M. Flockton

Managing Partner

info@convecto.com+49 69 40 89 72-70