One switch-over date
Old and new logos do not sit side by side for weeks, because every item in the roll-out plan has a date.
Rebranding
A new look that keeps what people recognise.
What it is about
Companies change their identity for concrete reasons: a merger, a new line of business, a name that no longer fits, or a look that seems older than the company. Before we design anything new, we find out what customers recognise and value in your brand today. That stays, and the rest can change. Then we plan the switch-over so that two brands are never in circulation at the same time.
What’s included
- 01
Audit
We check which elements of your brand customers recognise and which are just habit.
- 02
Evolution or fresh start
We show you both routes and what each one means before you decide. Often a careful evolution is enough.
- 03
New identity
Logo, colour, type and imagery, developed from what should stay.
- 04
Roll-out plan
A list of every place your brand appears, from letterhead to app, with order and ownership.
- 05
Announcing the change
Employees hear what is changing and why before customers do. We prepare the announcement for customers as well.
What you get
Customers still find you
What customers associate with your brand is kept, and the new identity fits the company you are today.
Work
