A yardstick for decisions
Your company says the same thing about itself everywhere: on the website, in sales and in the answers AI assistants give. You can test a new offer, campaign or partner against the positioning.
Brand strategy & positioning
We work out with you what your company stands for.
What it is about
Positioning sets out what your company stands for, who it is for and what makes it different. Design, website and sales build on it, and it shapes how AI assistants describe your company. We develop it with your management team and the people who decide on direction and budget.
What’s included
- 01
Market and competition
We look at how customers see you today and where your competitors stand, including in search engines and in the answers AI assistants give.
- 02
Brand core
Together we put into words the values and the promise your company should be known for.
- 03
Positioning
One sentence defines what you stand for and who you are for. Later, you test offers, copy and campaigns against it.
- 04
Messaging and tone of voice
For each audience we derive core messages, so that your website and your sales team say the same thing.
- 05
Brand architecture
If you have several brands or product lines, we sort out how they relate to each other and which name each one carries.
What you get
Your team can apply it
Your staff can explain the positioning. They judge for themselves whether a piece of copy or an idea fits the brand, and they brief agencies with clear guidelines.
Brand identity and website build on it
Whoever designs or writes next, at Convecto or at another agency, works from the same brief.
Work
