China Airlines Website Relaunch throughout Europe

China Airlines European Websites

China Airlines is the official airline of the Republic of Taiwan: with a fleet of over 80 planes, the airline connects close to 120 cities worldwide. We further developed the corporate design for the airline in the digital channels operated in Europe. Subsequently, we created a content and technology concept for the websites which was implemented on the basis of our proprietary CMS system for markets in Germany, Austria, Italy, and The Netherlands. One of the main goals: passengers should be able to find all relevant information with fewer clicks and complete flight bookings faster. The result: a significant increase in online bookings of close to 30 %.

Client

China Airlines

Project Scope

Project management, concept, brand transformation, user experience & design, technical implementation, integration of booking system, content creation, CMS, operation

Devices

Desktop, tablet, mobile devices

Technology

cloudshift^® experience framework

Technical Operation

www.cloudshift.de

Online booking made easy

The booking engine of China Airlines is seamlessly integrated into the websites. This ensures an uncomplicated purchasing process.

After a RFP throughout Europe, we made the conscious decision to go with a smaller agency with international experience. Convecto perfectly combines industry knowledge with design, technology, and online marketing.
Michael Biermann — Sales Manager, China Airlines Germany

Content Management in optimized form

Our CMS framework has been continually optimized and further developed for the last 15 years. It enables users to intuitively manage their content and offerings.