China Airlines is the official airline of the Republic of Taiwan: with a fleet of over 80 planes, the airline connects close to 120 cities worldwide. Over the course of many years, we have been responsible for all print and online campaigns in all European markets. To the greatest extent possible, we worked independently from the specifications by headquarters in Asia and developed a distinct style that addresses the visual customs and desires of a European clientèle. We designed hundreds of banners, prospectuses, flyers, digital advertising material as well as several convention booths for exhibiting at ITB in Berlin.
Client
China Airlines
Project Scope
Campaign concepts, brand transformation, print design, implementation, content creation, media planning, Google AdWords, Facebook marketing
