Frankfurt School of Finance & Management
Corporate design and website for the UNEP Centre
Industry: Education & research
The Frankfurt School of Finance & Management is a private business school headquartered in Frankfurt am Main. Together with the United Nations Environment Programme (UNEP), it set up the UNEP Collaborating Centre for Climate & Sustainable Energy Finance. For the Centre, we developed a corporate design that combines the requirements of both institutions and gets by on a few simple rules. We also built a website with a closed community for everyone involved in the programme, which most recently had more than 15,000 members. CMS users can also create and maintain websites of their own for individual projects.
Result
The corporate design rests on a few rules. It sets a fixed colour palette and a four-column grid, and its central design element is the square from the logo.
Blue stands for official publications, green for projects. The two colour ranges are never mixed. Warm grey is reserved for chapter introductions, legends and notes.
Brand colours
- BlueCMYK 92 66 9 31#004477RGB 0 68 119
- Blue 50%CMYK 46 33 5 15#8792B4RGB 135 146 180
- Blue 10%CMYK 9 3 0 3#E7EDF4RGB 231 237 244
- GreenCMYK 50 0 100 20#80A312RGB 128 163 18
- Green 50%CMYK 25 0 50 10#C0CF8FRGB 192 207 143
- Green 10%CMYK 5 0 10 2#F2F5E9RGB 242 245 233
- Warm greyCMYK 55 45 55 0#888672RGB 136 134 114
- Grey 15%CMYK 0 0 0 15#E3E4E4RGB 227 228 228
Clear rules in a few pages
A clear manual explains the corporate design for print and online media in just a few pages. Anyone using it finds their way quickly.
One hub for every audience
The website gave each target group access to the programme materials and publications relevant to them.
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