Skip to content
Convecto
China Airlines billboard against a cloudy sky: an aircraft with a blossom motif and the line “Nonstop von Frankfurt nach Taipei”

China Airlines

Ad campaigns for China Airlines in Europe

Industry: Aviation & travel

All projectsScroll

China Airlines is the national airline of Taiwan, flying 85 aircraft to more than 100 destinations. For many years we were responsible for all of the airline's print and online campaigns in its European markets. We worked largely independently of the guidelines from headquarters in Asia and developed a style of our own, suited to what European customers are used to seeing. We designed hundreds of posters, brochures and flyers as well as digital advertising and several exhibition stands for ITB in Berlin.

Services

Two China Airlines street banners on a lamp post: Taiwan with the Taipei 101 tower, and Asia and Australia with a pavilion by the water

Result

Our campaigns linked online, print and out-of-home, for example the Rail & Fly campaign with Deutsche Bahn. We developed one consistent graphic language for every medium, from banner ads to city light posters.

Locomotive with China Airlines advertising at a platform under a glass facade, next to a Deutsche Bahn carriage
City light poster in a hall with escalators: two passengers wearing headphones and the line “Nonstop to Taiwan”
City light poster at an airport in front of a window onto the apron: a flight attendant serving a meal to two passengers, with the title “Dream Destinations”
China Airlines newspaper ad with five flight attendants and the headline “Entspannt zu Ihren Traumzielen”
Unfolded China Airlines leaflet with flight attendants, the route network, a timetable and pictures of the in-flight service

Questions about this project or a new one

More than 900 projects since 2000. Room for one more.

Send us an email or give us a call. A few sentences about your plans are enough to start with.

Portrait of Markus Zebisch

Markus Zebisch

Managing Partner

info@convecto.com+49 69 40 89 72-70