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Black record sleeve with the white JUNA RECORDS logo on a dark wooden table, next to a vinyl record, headphones and an espresso

JUNA RECORDS

Brand identity for a record label

Industry: Arts & culture

JUNA RECORDS is a record label dedicated to new and exciting music, and part of the Convecto Group. We developed the label's entire brand identity: logo, colour palette, typefaces, icons, favicons and social media templates. It all comes together in a styleguide that everyone designing for the label works from. Our first album was SHABA's “Pictures of the White North”. In 2022, jazz pianist Andrey Shabashev went on to receive the renowned Frankfurter Jazzstipendium, and we are proud of that.

Three pages from the styleguide: clear space around the logo, logo versions and icons

Result

The logo is minimal and direct. Slide the U and N into each other and they form a record; the J and A take their cue from jazz instruments. A dot above the J adds a small detail.

The logo comes in several versions. The primary version sets the wordmark below the square, the extended version beside it, and on small surfaces the square stands alone. Black and white are the main variants, with dedicated versions for colour backgrounds and limited editions.

JUNA RECORDS type and icons: a large Aa in Poppins, the Poppins and Chai alphabets beside it, and nine icons below, from a vinyl record to a drum

Brand colours

  • BlackPrimary#000000RGB 0 0 0
  • Dark violetPrimary#0C0414RGB 12 4 20
  • LilacSecondary#9E82DFRGB 158 130 223
  • CoralSecondary#F26058RGB 242 96 88
  • GreenSecondary#3DC076RGB 61 192 118
  • BlueSecondary#0F73BARGB 15 115 186
Coral poster with the black JUNA RECORDS logo in a studio, a turntable on a wooden sideboard below
Black cotton tote bag with the white JUNA RECORDS logo hanging from a hook on a concrete wall
Hand holding a smartphone against stage lights, the screen showing a JUNA RECORDS social media post with a concert photo

Listen

5:26

From the styleguide

Styleguide page “Our Logo” with a short text on the idea behind the logo, next to the black JUNA RECORDS logo
01The logo
Imagery page from the styleguide: a black-and-white portrait with a metal mask, the logo top left and the line “I know times are rough but winners don’t quit so don’t” along the right edge
02Imagery
Styleguide page “Sides & Spots” on black, showing where the logo sits on upright and horizontal formats
03Placement
Styleguide page “Minimum Sizes” on black, with the logo in several sizes down to the minimum of 11 millimetres or 25 pixels
04Minimum sizes
Styleguide page “Logo Misuses” with three examples marked in red of how the logo must not be used
05Logo misuses
Imagery page from the styleguide: a black-and-white photo in a studio, a man with dreadlocks smoking and two more people sitting behind him
06Imagery
Styleguide page “Back Drops” with the logo on white, black and coral backgrounds
07Backdrops
Styleguide page “The Favicons” on black with the label’s favicons in black and white
08Favicons
Imagery page from the styleguide: four musicians in front of a dark hill, the woman in the middle wearing a brightly embroidered suit and leaning back at an angle
09Imagery
Styleguide page “Look & Feel” with two social media posts, a text version in green with the mask portrait and an imagery version in black with coral
10Look & feel

Questions about this project or a new one

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Portrait of Julian M. Flockton

Julian M. Flockton

Managing Partner

info@convecto.com+49 69 40 89 72-70