Rainbow Garden Thai Restaurants Brand Positioning and Corporate Design

Rainbow Garden operates Asian restaurants in Germany and other European nations. Expanding the range of offerings with additional restaurant concepts necessitated brand repositioning as well as division into umbrella and subordinated brands. We supplemented the main brand “Rainbow Garden Thai Restaurants” with the fish restaurant “Rainbow Garden Andaman” as well as the light meal restaurant “Rainbow Garden Asia Deli”. We subsequently developed a completely new corporate design with independent logos and printed materials.


Rainbow Garden Thai Restaurants

Project Scope

Project management, concept, brand transformation, corporate design

A new, streamlined logo

There is significantly more emphasis on the umbrella brand. The rainbow that was boldly inserted before has now been transformed into a highly abstracted form.

Systematic Brand Relaunch

We designed all printed material, from corporate letterhead to the menu.

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