Rainbow Garden operates Asian restaurants in Germany and other European nations. Expanding the range of offerings with additional restaurant concepts necessitated brand repositioning as well as division into umbrella and subordinated brands. We supplemented the main brand “Rainbow Garden Thai Restaurants” with the fish restaurant “Rainbow Garden Andaman” as well as the light meal restaurant “Rainbow Garden Asia Deli”. We subsequently developed a completely new corporate design with independent logos and printed materials.
Client
Rainbow Garden Thai Restaurants
Project Scope
Project management, concept, brand transformation, corporate design
