MerckWorldwide
Newsletter Tool

Merck is one of the leading pharmaceutical and chemical companies worldwide. Approx. 50,000 employees are currently active in 66 countries in the areas of healthcare, life sciences, and performance materials. For Merck, we implemented and operate the centrally-deployed, multi-client capable tool for the transmission of email newsletters to employees and customers: hundreds of departments in all locations worldwide use this tool to develop and send their newsletters in accordance with specifications for the corporate design, and to evaluate campaigns. In addition to concept development and technical operation, the templates for the newsletters were also designed by us. Additionally, we ensure that recipient lists are securely managed and that privacy protection guidelines are met worldwide.

Client

Merck KGaA

Project Scope

Project management, change management, user experience & design, technical implementation, content creation, introduction, operation, onboarding, customer support

Devices

Desktop, tablet, mobile devices

Technology

Proprietary development, Microsoft .net

Technical Operation

www.cloudshift.de

Help through a support and onboarding portal

Supplementary to the newsletter tool, employees can find help for newsletter setup and graphic design in a separate support and onboarding portal. Here, you can also request your own client of the system online.

Effective campaigns with only a few clicks

The newsletters are designed via a drag & drop editor. The process from initial communication idea, over to transmission and, ultimately, extensive analysis takes only a few steps.

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